At IWT, we believe:
- Getting started is more important than becoming an expert: People love to debate minutiae, but when it comes to investing or saving for retirement it’s better to take action.
- You have to let go of toxic money beliefs: Many of us have internalized ideas about money that are just plain wrong. Acknowledging and letting go of your invisible scripts can radically change your behavior around money.
- Money is made for spending: Everyone talks about how to save money, but almost no one teaches you how to spend. Our philosophy is simple: spend extravagantly on the things you love, and cut costs mercilessly on the things you don’t.
How do I get started with investing?
Buy All the Lattes You Want
The classic New York Times bestseller with over 1 million copies sold. Choose the right accounts & investments so your money grows for you—automatically. No guilt or excuses. Just a guilt-free plan that works.

Get everything you need to start investing in less than 3 minutes:
How do I change my beliefs about money?
Learn to identify and let go of the toxic money beliefs that are holding you back.
Learn more about our Wealth Triggers Program
What should I spend my money on?
Stop feeling guilty for spending money on the things you love. Here’s how to buy anything, guilt-free.
Learn more about our Wealth Triggers Program

There’s No Limit to How Much You Can Earn
You’re a hard-working, top performer — does your income reflect that? Most people leave money on the table because they don’t have the systems in place to earn more. We’ll help you uncover your hidden earning potential and share our best tips for unlocking it. Take the quiz below and see how much your monthly income could grow.